New York Fit Me Liquid Concealer Makeup, Natural Coverage, Lightweight, Conceals, Covers Oil-Free, Fair, 1 Count (Packaging May Vary)

I had almost given up on concealer before I found this. I don't know why but I just have a terrible time with concealers, no matter what application strategy, no matter what kind of concealer. Maybe my skin just rejects thicker pigmented products. I'm in my 30s, so I'm contesting with some fine lines and some dry skin patches for sure, but even when my skin was at max hydration with no dry patches it seemed like every concealer I tried would just dry out on my skin immediately and be impossible to blend out, becoming flaky and grainy. My most recently tried concealer was the Nars radiant creamy one. There was nothing radiant or creamy about it for me, it went on like chalk. This Maybelline concealer however is SO creamy, nice and moist, and taps on so smoothly with a finger or brush or sponge. It looks like a second skin. There's definitely some creasage but with proper application technique it can be minimal. I've kind of just come to accept creasage as a part of my life the older I get and keep the heavy creams away from higher crease areas lol. However I don't feel like this concealer makes me look older, so that's a plus. Normally my foundation shade is the lightest in any product, but for concealer I picked the 2nd lightest shade, ivory, which has just a little peachiness to it too and seems to be good at counteracting blue-grayness under the eyes and the redness around my nose without making me look like a ghost. Glad to have finally found a product that works, & happy that it turns out it works better than any 8x priced crap Sephora would try to peddle to me while talking down at drugstore products. This stuff is the GOAT. You cannot tell me otherwise. I hope they never change it.

This is one of the only shades I can find that is affordable AND rosy (which is perfect for my light/pink undertones skin). It’s moisturizing but with a matte finish and has great coverage. I oscillate between this and Lady Gaga’s Haus Labs (which is 4 times more expensive).

I’ve been using this Maybelline Fit Me concealer in shade 25 Medium for a while now and overall I’m really happy with it. The shade works well for my skin tone and blends in easily with both brush and fingers. Coverage is medium but buildable — it does a good job on dark circles and redness without looking heavy or cakey. The formula feels lightweight and doesn’t make my skin oily or clog my pores, which I appreciate. It wears nicely for several hours if I set it with a bit of powder, and it doesn’t crease too badly under the eyes. My only complaints: it can fade by the end of a long day, especially in hot weather, and the applicator picks up a small amount of product so I sometimes have to dip back in a few times. Not a deal-breaker, just something to know. Overall, it’s a very solid everyday concealer at a great price. Not absolutely perfect, but definitely worth 4 stars and I’d repurchase.

If I were to apply only one beauty product before leaving the house, it would be concealer. My undereyes and my eyelids are so prone to dark shadowy-ness that I swear it looks like I have a penchant for punching myself in the face as part of my morning routine. If I want to run down the street in the morning to grab a coffee, I either need to put on concealer or wear sunglasses, or I fear that small children will run away from me, screaming in terror, convinced that they just saw a real life zombie coming out of their local Starbucks. As a result of my unrelenting dark circles, concealer and I have a very intimate relationship. I swear that I have tried EVERY concealer and eye brightener that any magazine, beauty blog, or friend has ever recommended. YSL Touche Eclat, Laura Mercier Secret Camouflage, Lancome Effacernes, Benefit Boi-ing, Smashbox Photo Op, Bobbi Brown, Clinique, Tarte....okay, I'm going to stop naming concealers I've tried because this is actually getting really depressing and kind of shameful. The point is, out of ALL of the concealers I've tried, this Maybelline one is my favorite. I realize that my dedication to this concealer, out of all the concealers in the world, is kind of weird and random, but I freaking love this product and I've been using it for years now. Actually, I take that back. I kind of hate this product - I would love to not be shackled to my drug-addict-like attachment to concealer. And no, it doesn't work miracles, my eye circles are still the bane of my facial existence. (Yes, I know, my life is SO hard.) But regardless, this concealer is the best one I've got. Sometimes I'll get curious and try something else, but I always come back to this. It's not too sheer but not too thick, it's not sticky, and it doesn't crease (especially not if I set it with a tiny bit of Make Up For Ever HD Microfinish Powder). This concealer comes in many different shades (sometimes I go lighter or darker based on the time of year, or mix a pink-based hue with a yellow-based hue.) It lasts a really long time, it's inexpensive (especially if you buy it online), and it doesn't irritate my usually-sensitive skin. The wand applicator is great. I've found that most concealers that have a similar consistency to this one are packaged so that you have to click a button or knob on a pen-like contraption in order to dispense more of the product, and then oftentimes too much concealer blobs out at once and you end up wasting it (which is especially annoying when you are dealing with a very expensive concealer). Several of my friends have started using this concealer based on my rave reviews (and this is probably also a good indication that my dark circles do in fact look far less horrifying once I have applied this product).

I replaced my OLD one! Happy to find the same product. Creamy, smooth, perfect!

This concealer is decent for short wear and light, everyday use, but it does not hold up well for long workdays. The texture is lightweight and blends easily, which makes it nice for quick application, especially under the eyes or for minimal coverage. However, the wear time is limited. On longer days, it tends to fade, crease, or break down, particularly in areas that need durability or oil control. Coverage is also on the lighter side, so it does not fully conceal darker circles or blemishes without layering, which further reduces longevity. Overall, it is an acceptable option for casual or low-demand days, but not ideal if you need reliable, all-day performance.

Great coverage and color match. Even better than Fit Me Foundation!

Always a go-to! Covers my under eye flawlessly.

One of my favourite concealers! Leaves a natural medium coverage.

This is my go-to concealer! It’s not drying, it doesn’t crease under my eyes, and I’m able to colour match my shade easily. The tube is small but it lasts quite a while. I often use this to conceal hyperpigmentation from acne during my daily makeup routine (no foundation). I also have sensitive eyes and Maybelline products are one of the only things that does not irritate them. The coverage is good for everyday makeup, but the Annabelle Perfect Concealer in Peach hides a little more with less layering when it comes to hyperpigmentation. Although I could never use the Annabelle concealer for my under eyes as it does tend to crease and highlight fine lines).

私はlightのヌアンスを選んでハイライティングをするために使っています。 とてもいいです、根元のラインにもいかないので大満足です

Un anticerne parfait

Excellent. Exactly what I wanted. Great shipping speed.