365 by Whole Foods Market, Plant-Based Food Coloring (Red, Yellow, Green & Blue Bottles), GLuten-Free, 0.3 Fl Oz Each, 1.2 Fl Oz Total

such a fun product to use! love that it does not use artificial food coloring. the colors are not as dark, more pastel than classical food dye but i was okay with that

I bought this food coloring set for baking projects, and overall it works pretty well. The colors are bright and mix nicely, which made my cakes and frosting look really fun. I also like that a little goes a long way, so the bottles should last a while. On the downside, the liquid can be a bit messy if you’re not careful, and I accidentally stained my fingers more than once. The caps could also seal tighter to prevent leaks. Still, for the price and quality, it’s a solid option for home baking and occasional decorating needs!

Colors without the yucky stuff

Colors aren't great, but I sure appreciate not having dyes in them.

I feel much better using plant-based food coloring. These are the standard size food coloring bottles with 4 colors. The Red is hard to get a true red...maybe you just have to use half a bottle, but that does mess with your food/icing consistency. These were inexpensive and work as they should.

Used the food coloring in white cupcakes. I had to use SO much to get it to begin turning green and after baking them the color didn’t show much at all. A bit disappointed but overall I would say good product for the ingredients and maybe better used in icing or something else.

Used this for coloring icing for Valentine's Day cookies for my gluten-free daughter and my grandkids, who have a reaction to red dyes. I put about 5 drops in white icing and it made the most beautiful shade of pink - more of a mauve color. It was gorgeous! The ingredients did not alter the taste of the icing whatsoever; great product!

I love the clean option and I’ll continue to use but the colors aren’t as noticeable when you mix. They’re very faint especially the yellow. At least this has been my experience.