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✨ Elevate your hair game with science-backed luxury! 🧴
Virtue Recovery Sulphate-Free Shampoo is a 240 ml premium haircare solution designed to gently cleanse and repair damaged hair. Enriched with keratin and baobab seed oil, it strengthens strands, controls breakage, and maintains vibrant color without harsh sulfates. Ideal for adults seeking a cruelty-free, nourishing shampoo that transforms dull, split ends into smooth, healthy locks.
| ASIN | B07NLH77SY |
| ASIN | B07NLH77SY |
| Active Ingredients | Coconut |
| Age Range Description | Adult |
| Benefits | Breakage Control |
| Best Sellers Rank | 62,384 in Beauty ( See Top 100 in Beauty ) 2,005 in Shampoos (Beauty) |
| Brand Name | VIRTUE |
| Country Of Origin | USA |
| Country of origin | USA |
| Customer Reviews | 4.4 4.4 out of 5 stars (1,272) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,272) |
| Date First Available | 2 Jun. 2019 |
| Hair Type | Damaged |
| Is discontinued by manufacturer | No |
| Item Dimensions | 5.1 x 5.1 x 19.1 centimetres |
| Item Form | Liquid |
| Item Weight | 295 g |
| Item model number | 20157 |
| Liquid Volume | 8 Fluid Ounces |
| Manufacturer | Virtue Labs |
| Manufacturer | Virtue Labs |
| Manufacturer Part Number | 20157 |
| Material Type Free | Gluten Free |
| Model Number | 20157 |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals |
| Product Dimensions | 5.08 x 5.08 x 19.05 cm; 294.84 g |
| Recommended Uses For Product | Split Hair |
| Scent Name | Citrus, Coconut, Fresh |
| Suitable Hair Colour | All Hair Colours |
| UPC | 817023020157 817023022106 |
| Unit Count | 240.0 millilitre(s) |
K**A
Amazing shampoo
This shampoo is amazing. Makes my hair so much better, smoother and looking healthier
K**R
Good
Loved this at first ! It really does make split ends better ! After a while my hair looked dull , so I haven't reused it ! But it definitely helped untill it grew out enough to get cut ! Thought it was over priced though
E**E
Really did not suit my hair (which is dry, frizzy and highlighted,but which I can normally get straight and smooth with GHD straightener). I used the Virtue shampoo and conditioner and it made my hair completely unmanageable and straw-like; even the straightener couldn't help. Tried it twice then gave up
A**D
I have medium-to-thick, bleached, and compromised hair, and this shampoo truly made a difference. The texture is creamy, it doesn’t dry out the scalp, and after rinsing, my hair feels softer, stronger, and visibly healthier. It’s not just surface-level shine — it feels like it’s actually restoring the hair from within. I love that it’s free from harsh sulfates and contains Alpha Keratin 60ku, a patented protein that seems to genuinely help repair damage. I use it on days when I’m not applying K18, and paired with the Virtue Recovery Mask, the results are amazing. If you have color-treated, dry, or damaged hair — this is worth the investment. Pricey, yes, but 100% worth it for the results
A**H
Price point is steep but makes my hair very soft
A**R
This is a superior shampoo and I love how it makes my hair feel; soft and nourished. Will definitely purchase again.
C**N
Muy bueno
Trustpilot
1 week ago
3 weeks ago