Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

Marty you FLIPPED me! "Don't compete. Differentiate".....and "Make it incredibly easy for customers to notice it, choose it, and share it with friends." The previous are the 2 most powerful take homes for me from this great book. Just think about how much energy we spend (and waste) on focusing on our competition (because we marketers and sellers are competitive beasts) especially today as we are in the digital world that is heavily influenced by social media. So keep flipping by proclaiming your rarity each day and in unlimited ways with uninhibited childhood enthusiasm fueling your creative ideas......You will feel this as you read this book and begin envisioning a higher level of how to serve, support, sell, and communicate your brand. This is one of those rare books that sales organizations need to buy for their marketing department and sales forces......when I was in pharma and biotech I was handed quite a few books and Brand Flip trumps them all!

This is one of three wonderful books hat talk about Brand in the shorthand of a brilliant presenter with the background, facts and experience to simplify the information as if you were seeing a whiteboard pitch. The simple overriding idea here is that in today's world Brand is built more by the customer than you. A must have if you're building a business, product or service brand.

There are a few chapters that may give you the impression that the author was too lazy to explain the points he was making (the chapter about the "Design" for instance). Other than that the book is easy to read, the advices are practical and applicable in real life.

I really enjoyed this book. Immediately implementable and full of game changing insights. I really love it.

This Is The Most Amazing Book ever On Branding It Really Helped Me Shape My Mind on My Business Thanks

truly changes your thinking or focuses your efforts. this book made me realize what i want to be doing with my professional life.

Intelligently and simply written cook book for brand duilding with clear applicable examples. A must read for anyone that works in marketing.

In order to have better results in your company, just flip the company-based structure into a user-based one and ta-da! Marty, here, tells you how to do it just perfectly.

More than a decade ago Marty Neumeier redefined branding with The Brand Gap. At that time he identified the rising power of the customer, encapsulated in the phrase 'A brand is not what YOU say it is, it's what THEY say it is'. The Brand Flip continues to turn everything on its head - with the rise of social media, authenticity and meaning, customers are now helping to build and own the brands they identify with. The book contains more than just great insights and concepts, it's packed with practical examples and methods for applying the new thinking to your own business or brand. I particularly like the simplicity of the 'Brand Commitment Matrix', aligning customer and brand in an elegant symbiosis. Forget the 'purchasing funnel', start thinking 'brand ladder'! In the world of business books there are not many I would call 'an exciting read' but Marty Neumeier's books are a refreshing exception. They are unique in that they are accessible both to business owners wanting to explore the value of branding, but equally to seasoned brand professionals on the look-out for inspiration and fresh perspectives. I read half a dozen books on brand each year and this one stands out a mile.

Das best Buch. Wird jedem helfen eine starke Brand aufzubauen 🤝

I'm brand consultant and I got fresh ideas and inspiration from the book. Easy reading and clear ideas about the present and the future of brands.

Awesome book. A different perspectives. Very costly though. Shouldn't be more than 500-600rs in India. It's currently more than 2000rs which is very very high.

Great book! Arrived in perfect condition and is the best purpose driven branding and brand ideology book for today’s meaningful, disruptive and impactful brands.