Magic White Matt Emulsion Paint - Pure Brilliant White - 2.5 Litre, 5275002

Colour change makes painting ceilings so much easier as you can see where you need to paint next. Very helpful if you are up and down a ladder with a brush/roller or using a pole and roller.

Excellent Product and Excellent Delivery

Highly recommend hardly any odour and paint finish perfect not shiny or too glossy

My ceiling is well covered and a nice white so that's all good but the claim that this goes on pink is distinctly spurious. Very little visible difference or pinkness when it goes on.

Yes good paint... Quite a thicker texture than normal dulux brilliant white. Depends what paint someone wants.

Brilliant

Haven't used it yet. Have used it before and it's great for white on white. Bit expensive but I got 4 for 3 so we'll worth it.

This is the third negative review have left on Amazon today, and this is possibly the worst product. I have used Magic White before but my local DIY store advised me they had stopped selling it because of so many complaints - it is no longer visibly pink and certainly not magic. The container boasts of a patch-free finish, but I think what they must mean is that the patches come free with the paint, if you can call it that. It is more like a thick polymer coating that leaves texture - furrows, patches of what looks like urticaria on your nice smooth walls. As for the colour, the faintest pink only now - and , more alarmingly, it turned my beige wall into a new colour altogether - mottled dirt. usually you get some of the previous colour showing through - mine was beige,. Not so with this product - it turned my previously beige paint into grey, so my wall was covered with grey patches. Also, every brush stroke was visible - my first coat looked as though I had applied it with a dirty feather. You also cannot dilute this product to create a smooth second coat - the water simply sits on top and then you do see the pink in it. But it does not mx with the product - I refuse to call it paint. Then you are back to applying thick goo a second time - and this time the furrows and rashes from the first application now need to be filled in, except all you are doing is creating more furrows and rashes. Cross cross strokes do not work - furrows and rashes going the other way. I spotted a stray brush hair in the paint on the wall and plucked it off - no white paint underneath - the first coat showed through grey where I removed the hair. I have never seen my wall with so many patches - some curiously look as if a small bird has waddled sideways through the paint and then performed a little jig of triumph at the end. It is bizarre. It looks worse when I turn off the main light - my wall now has some sort of thick textured polymer coating that looks like a bad attempt to cover up a stipling experiment that when wrong. My local DIY shopkeeper was right - I should have listened. I have decades of experience painting and decorating. I will never use this product again - and probably not Dulux again if this is what they are now producing. What should have taken one tin now probably needs two - and that is the end game, of course. You could spend a lifetime trying to fill in all the little furrows and rashes of paint this product creates and still never manage it. If you have a tin, take it back. If you are having issues, don't mix it with water, but clean the brush regularly with water. If you let it build up, the brush becomes too clogged to paint with. If you complain, don't listen if you are told it is your technique or the surface on your wall. It isn't - I am not sure what this is, but it is not paint as we know it. And it certainly isn't Magic. Or pink. Or patch free. I have tried to cover up one grey patch three times and it refuses to disappear. Over to you Dulux - what is it you have created? As an update to my review, while hanging new curtains I noticed a drop of paint on the windowsill. I noticed it because it had dried a lilac shade of pink. Then I also noticed the same sooty dirty smudges of paint o the lintel, except on closer inspection there were also smudges of - you guessed it - Dulux Magic White that had actually dried the same shade of lilac pink as on the windowsill. This is a product that is completely unpredictable and does not do any of what it says it will. My wall does not even look white - it looks mottled grey. I shall have to buy another brand and repaint it. Except I have already wasted the weekend on this and trying to get a decent finish. Not even worth one star.