Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Color, 7.0 Dark Blonde (2 Count) Blonde Hair Dye

I use Olia Medium Blonde every month since my grays grow in so fast now...I love the color of this Olia. Problem is it washes out in about a week. It turns to a much lighter blonde...still better than gray but I would prefer the medium blonde to stay that way. Anyone using Olia and has a bad color result...don't worry it'll wash out in a weeks time. I do like no ammonia and it doesn't smell as bad as others I've used...Oh well not many good choices for those of us who color their own hair. I went once to a salon and it was expensive as heck and didn't not work well so I've been DIY for many years.

This is my favorite home coloring product. The shade is perfect and it leaves my hair feeling healthy, clean and shinning.

I decided to try this because it was ammonia-free. I've been using L'Oreal Preference for probably 20 years. I would have to dye my hair every 4 weeks because it doesn't cover gray, doesn't last past a couple of washings and they call that permanent dye, and the ammonia would burn my eyes and scalp. This hair color is not only ammonia-free, it completely covered my gray. Wow! It's been 3 weeks and it hasn't faded at all. I am so impressed with it. I don't have to use root touch up spray on my part or on my temples. I can't wait to see how many weeks it actually lasts. I should have changed hair color products years ago. Disclaimer: I do not know or have any kind of relationship with the seller or manufacturer. I have never asked for or received any form of compensation in exchange for a positive review. This is just my humble opinion of a product I purchased for myself that I happen to like, in hopes of helping other buyers.

I’m very pleased with the results. True color and no awful ammonia. This is def my new product for future use.

I’ve paid hundreds and hundreds for salon color visits and never had the compliments I receive using #7 at home! Covers the grey perfectly, is shiny, healthy, with beautiful highlights!