Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Product ID: 38815656
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Review: In-depth, practical, and relevant - So many books on technology topics are all theory with no hope of actual application to real-world business use or they are woefully outdated. Not this one! It is full of current and useable information and goes into appropriate detail on the techniques of how one would apply this to a business. Additionally, it clearly discusses the business decisions and foundational work that must be done prior to trying to implement a CRM strategy. The authors highlight the fact that CRM is not a program or service you buy - it is a strategy you embrace that helps guide many decisions along the way to getting the business insight you need to better run your business and discover the real needs of your customer and then focus on meeting those desires. Review: Good book, needed for an MS in MIS course. - How does a book manage to be so wordy yet not redundant? It has a lot of good information - but I find I have to skim to read it all! :) Anyway, I rented it as a required textbook for a Masters course. This Kindle version renders perfectly on Mac and PC for me.
| Best Sellers Rank | #2,634,339 in Books ( See Top 100 in Books ) #1,111 in Occupational & Organizational Popular Psychology #1,278 in Customer Relations (Books) #7,658 in Marketing (Books) |
| Customer Reviews | 4.8 out of 5 stars 27 Reviews |
R**C
In-depth, practical, and relevant
So many books on technology topics are all theory with no hope of actual application to real-world business use or they are woefully outdated. Not this one! It is full of current and useable information and goes into appropriate detail on the techniques of how one would apply this to a business. Additionally, it clearly discusses the business decisions and foundational work that must be done prior to trying to implement a CRM strategy. The authors highlight the fact that CRM is not a program or service you buy - it is a strategy you embrace that helps guide many decisions along the way to getting the business insight you need to better run your business and discover the real needs of your customer and then focus on meeting those desires.
V**A
Good book, needed for an MS in MIS course.
How does a book manage to be so wordy yet not redundant? It has a lot of good information - but I find I have to skim to read it all! :) Anyway, I rented it as a required textbook for a Masters course. This Kindle version renders perfectly on Mac and PC for me.
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