Magnetize-It! Magnetic Paint & Primer (Water Based) - High Standard Yield 32oz, MIHYD-1547

This product paint spread like pudding covered the wall evenly without requiring an additional painted layer. I used two coats for this project When we applied magnets on the wall you could hear the "pop" as they attached to the newly painted surface. The dry erase markers with magnets in the tops are less sensitive and need to be placed gently but the flat magnets can be thrown at the wall and stick. Paint on the floor and on my hands were easy to clean up and wash off afterwards. I had tried the magnetic primer from a local home improvement store a few years back. Technically it worked, but the magnet application was not consistent, there was a very strong odor when applied and it was oil based. It was also more challenging to clean up afterwards.

This was the second can I bought. The first can was new never opened and the paint was great. I needed a second can because they recommend 3 coats so I purchased it. This can came USED with dried paint on the outside and can was 1/4 empty. I used what I could because I had a deadline I had to meet but I didn’t have enough to finish the job properly because I didn’t have a full can. I’m disappointed. The product did work but I felt like I got SHAFTED!

I’ve painted a lot. This isn’t easy to work with at all. Not a beginner project. Extremely thick and gloopy. Maybe with a professional paint mixer you could get rid of the clumps but shaking and stirring doesn’t work. And by the time you’re partway through the can, you need to remix all over again. Maybe from a paint store it would be different. Maybe the 4 cans I bought each at on Amazon warehouse shelves too long and that’s why it was so clumpy (I assume it’s the metal particles that stuck together)? Prep your areas REALLY well. It sprays and splats off a roller. Very little coverage per can (it’s VERY thick) and I needed 5 coats to get any magnetic effect. After the first coat I was committed but I was close to giving up. It was good there weren’t children around while I was painting — my language was more colourful than usual :-(

Works just as advertised! The only issue I had was stirring it because it likes to magnetize to itself, but that’s unavoidable. Loved it for my DIY project! And it still works well with a top coat of paint on it. Didn’t seem to change the color even though it was dark underneath.

This is an amazing product, but I only gave it 4 stars because you don’t get as much for your money as I would like! We put 3 coats onto my home office chalk board (aprox. 4’ x 4’) in order to turn it into a magnetic chalkboard. The Magnetize paint/primer went on easily and we had no problems applying 3 coats on one sunny and warm day. On a subsequent day we covered it with 2 layers of chalk board paint. The chalkboard looks great! All areas of my chalkboard are magnetic - even coverage without any voids! Unfortunately though, only thick magnets reliably work on the chalkboard. Consequently, I had to replace the thinner magnets on my instructional materials with thicker magnets. Given the cost of this product, I had hoped that 3 good coats would’ve been sufficient. If you want your surface to work reliably for all magnets then you should plan to put 5-6 coats of this product on the surface! Depending on your surface though, this could be quite expensive.