Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

"Go To Market Strategy" is a great read. The book is full of valuable information and the progression through the chapters is very logical.

Deep Content, lots of exemples. Really Good!

This book seriously needs a 2015 update. Without a doubt, the GTM fundamentals are here - but this was written far before ecommerce had grown to dominance, being many companies' primary channel these days - If you have any type of online business, mobile app, etc., you'll laugh out loud at some of the dated comments and survey results regarding "making a purchase, or purchase decision, using the internet". The second instance of "dot.bomb" had me worried about reading any further. But, it certainly has helped me think about the market, our customer, and distribution partners in a way I hadn't before.

Good book on marketing strategy, focused on channel definition and planning. OKs: - If you are an incumbent in Marketing businesses, no matter whether you are in banking or manufacturing. - Methodological approach: well written, logical exposition. - Nuts and bolts. There are several book in the market which explain issues concerning channel strategy, but I think they are not as well written as this one. KOs: - You need money to do that. So, it's unusefull for enterpreneurs and small enterprises. - Few numerical expertise. The author manages a consulting firm, but the book doesn't show some kind of figures which probably the author knows and that will build a more consistent book. I think it lacks of a coast-to-coast example, with budgeting, resources, probability of success, etc. - Although the book talks about different kinds of customers, I think it doesn't give the customer the power that he/she really has. How segmentation influences channel strategy? What diferences in performance may occur among diferents kinds of clusters?? Is it more important customer life cycle or probability of purchase in defining a channel strategy? How to define different kinds of channel intenstity within the same channel? (for example, we can use reps for VIPS but also for VIPS Premium, but with different intensity). What is a VIP customer? Is he/she the one who wastes most money or is the one with a better customer life cycle valuation? And so forth...

worth to read

Rock on! Great strategy book

Quickly delivered and exactly as advertised

La mayoría de conceptos básicos siguen siendo válidos casi 20 años después. Sin embargo se queda corto en ejemplos y técnicas de vanguardia.

Eu tive dificuldades para encontrar muitas ofertas de sobre este assunto. Achei o livro bastante prático. É quase um handbook.

Down to earth. Specific. With examples. Good content. I totally would recommend this book to anyone interested on this topic. Kudos to Friedman. Excelent book. Buy it! Period!