--- product_id: 600544530 title: "Propaganda" price: "9069CFA" currency: XOF in_stock: true reviews_count: 13 url: https://cote.desertcart.com/products/600544530-propaganda store_origin: CI region: Cote D' Ivoire --- # Propaganda **Price:** 9069CFA **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Propaganda - **How much does it cost?** 9069CFA with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [cote.desertcart.com](https://cote.desertcart.com/products/600544530-propaganda) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description 2024 Reprint of the 1928 Edition. Propaganda, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as Crystallizing Public Opinion (1923) and A Public Relations Counsel (1927). Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call "branding". Walter Lippmann was Bernays' unacknowledged American mentor and his work The Phantom Public greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the "father of public relations." Bernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and controlled in politics, business, art, education, and science. In a world dominated by political spin and media manipulation, Propaganda is an essential read for all who wish to understand how power is used by the ruling elite of our society. The nephew of Sigmund Freud, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he called "engineering of consent.'" During World War I, he was an integral part--along with Walter Lippmann--of the U.S. Committee on Public Information (CPI), a powerful propaganda machine that advertised and sold the war to the American people as one that would "Make the World Safe for Democracy." The marketing strategies for all future wars would be based on the CPI model. Over the next half century, Bernays, combining the techniques he had learned in the CPI with the ideas of Lippmann and Freud, fashioned a career as an outspoken proponent of the engineering of consent for political and corporate influence of the population, earning the moniker "father of public relations." Among his powerful clients were President Calvin Coolidge, Procter & Gamble, CBS, the American Tobacco Company, and General Electric, and the United Fruit Company. Review: Learn the psychology of mass influence - I heard the name of Edward Bernays mentioned in a couple of podcasts as the nephew of Sigmund Freud (the famous psychoanalyst) and the uncle of Marc Randolph (the co-founder of Netflix). When I discovered that he had authored a book, I was quick to pick it up. I am deeply fascinated by what drives human behavior and who better to learn from than the “father of public relations” himself. The word propaganda is a loaded term and we tend to associate it with negative connotations but, as Bernays explains, anyone seeking to be influential in this world needs to become a propagandist. At it’s core, propaganda is influencing the masses to think a certain way. Of course, this power of influence has been leveraged by bad actors for nefarious means, and that’s why it’s so important to read this book so that you don’t fall victim to it. At the end of the day, whatever role you play in life, becoming a propagandist will make you more effective at it. Whether that means propagating the idea of dental hygiene to your kids or propagating the idea of why someone should by your product, it comes down to the ability to influence someone’s patterns of thought—and propaganda is about doing that at a mass scale. This was an interesting read for sure and I would recommend it to anyone looking to become an independent thinker in this world. Learning how to wield the power of propaganda is especially important for the heart-centered individuals that are sincerely looking to elevate humanity. Unfortunately, it is the bad actors that have become more effective at this art. Review: An Unsettling Classic! - A bracing, unsettling classic. Propaganda doesn’t ask to be admired so much as understood. Bernays lays out plainly and without apology, how mass opinion is shaped, steered, and manufactured, and in doing so removes the comfort of believing we’re immune to influence. What makes the book endure is its clarity: once you see the machinery, you can’t unsee it. Read it not for cynicism, but for literacy. It’s less a manual for manipulators than a warning for citizens who’d like to stay sovereign. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #13,424 in Books ( See Top 100 in Books ) #3 in Propaganda & Political Psychology #14 in Advertising (Books) #21 in Communication & Media Studies | | Customer Reviews | 4.5 out of 5 stars 828 Reviews | ## Images ![Propaganda - Image 1](https://m.media-amazon.com/images/I/51rQyRiwcbL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Learn the psychology of mass influence *by S***M on June 5, 2025* I heard the name of Edward Bernays mentioned in a couple of podcasts as the nephew of Sigmund Freud (the famous psychoanalyst) and the uncle of Marc Randolph (the co-founder of Netflix). When I discovered that he had authored a book, I was quick to pick it up. I am deeply fascinated by what drives human behavior and who better to learn from than the “father of public relations” himself. The word propaganda is a loaded term and we tend to associate it with negative connotations but, as Bernays explains, anyone seeking to be influential in this world needs to become a propagandist. At it’s core, propaganda is influencing the masses to think a certain way. Of course, this power of influence has been leveraged by bad actors for nefarious means, and that’s why it’s so important to read this book so that you don’t fall victim to it. At the end of the day, whatever role you play in life, becoming a propagandist will make you more effective at it. Whether that means propagating the idea of dental hygiene to your kids or propagating the idea of why someone should by your product, it comes down to the ability to influence someone’s patterns of thought—and propaganda is about doing that at a mass scale. This was an interesting read for sure and I would recommend it to anyone looking to become an independent thinker in this world. Learning how to wield the power of propaganda is especially important for the heart-centered individuals that are sincerely looking to elevate humanity. Unfortunately, it is the bad actors that have become more effective at this art. ### ⭐⭐⭐⭐⭐ An Unsettling Classic! *by I***Z on January 29, 2026* A bracing, unsettling classic. Propaganda doesn’t ask to be admired so much as understood. Bernays lays out plainly and without apology, how mass opinion is shaped, steered, and manufactured, and in doing so removes the comfort of believing we’re immune to influence. What makes the book endure is its clarity: once you see the machinery, you can’t unsee it. Read it not for cynicism, but for literacy. It’s less a manual for manipulators than a warning for citizens who’d like to stay sovereign. ### ⭐⭐⭐⭐ Great Primer for Early Propaganda Theory *by R***L on June 12, 2026* Key Takeaway: This was pre-CIA! Bernays relies heavily on his definition of propaganda, which was a very wide and all-encompassing lens. He uses the word 160 times - almost once or page. Social sciences, especially intelligence and what the US military calls PSYOP or now MISO - military information support operations - is more evolved and refined now. What Bernays discusses with that one term, "propaganda," while mostly still valid, regards marketing, advertising, broadcasting, etc overall. Propaganda has a negative connotation to most because government, corporate, and elite influence efforts, such as in the 2008 GFC, invasion of Iraq, etc. Bernays would be saddened. ## Frequently Bought Together - Propaganda - Read People Like a Book: How to Analyze, Understand, and Predict People’s Emotions, Thoughts, Intentions, and Behaviors (How to be More Likable and Charismatic) - Dark Psychology and Manipulation: Dark Psychology and Manipulation: Discover 40 Covert Emotional Manipulation Techniques, Mind Control & Brainwashing. ... Body Language Human Behavior, Gaslight) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://cote.desertcart.com/products/600544530-propaganda](https://cote.desertcart.com/products/600544530-propaganda) --- *Product available on Desertcart Cote D' Ivoire* *Store origin: CI* *Last updated: 2026-09-02*