Marketing Management: Analysis, Planning and Control
Product ID: 85665906
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Buy Marketing Management: Analysis, Planning and Control 9 by Kotler, Philip (ISBN: 9780132613637) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Older but good - Although this is an older book, many of the theories are still relevant, as is usually the case with Kotler Review: Four Stars - very good
| Best Sellers Rank | 10,350 in E-Commerce & E-Business 16,419 in Sales & Marketing 28,562 in Business Development & Entrepreneurship (Books) |
| Customer reviews | 4.3 4.3 out of 5 stars (9) |
| Edition | 9th |
| ISBN-10 | 0132613638 |
| ISBN-13 | 978-0132613637 |
| Item weight | 1.54 kg |
| Language | English |
| Print length | 832 pages |
| Publication date | 1 Aug. 1996 |
| Publisher | Pearson Education (US) |
L**E
Older but good
Although this is an older book, many of the theories are still relevant, as is usually the case with Kotler
A**B
Four Stars
very good
A**L
very good book
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